peharri
Aug 2, 03:29 PM
"So, with the new Core 2 Duo based Xserve, and Leopard's November release, this is going to be the best year for Macintosh ever. One last thing. I'd like you to take a look at this."
As Steve says this, a flunky wheels a large object covered by a black sheet onto the stage, and then departs. Steve smiles at the crowd, winks, and then lifts the sheet off with the flair of a magician. The audience goes "Woo" at what appears to be a huge, glowing, apple.
"It's really neat isn't it? The surface isn't glass, it's actually solid man-made diamond. That's right. Diamond. The light inside is generated by passing electricity through a gas field generating plasma."
Sparks appear to fly from the center of the apple - four feet high excluding stem and just as wide - to the sides, while the center flows different colours... red, blue, red again, green, white, bright bright white, the apple suddenly "turns off" but then begins to glow red again. The apple hums and occasionally crackles.
"Now, the stem of the apple is actually titanium plated, and you can reposition it in any direction you want. And, of course, it's low power, the entire apple uses less electricity than a night light. It's controlled using Airport. Let me demonstrate."
Steve walks to the computer console while the audience begins to get puzzled and restless.
"You can make the entire thing green just by clicking on a button... there"
The apple turns green, varying the shades between the very dark and the black. Lightning continues to spark from the center to the sides.
"Good for you who like granny-smiths. We can also make a golden delicious..."
...the apple turns yellow. There's a crackling noise, but it's somehow comforting.
"...or even go for red."
The apple flashes red, and then changes back to random colours. Finally, a click of a mouse, and the colours line up into stripes, reminding everyone of the classic Apple logo. There is confused applause from the audience.
"We have these in a variety of sizes. You can get this four foot model for just $399, from the Apple Store right now. Yes, we're selling it today, in sizes of 3 feet, four feet, and eight feet. Thanks for coming to see us today, see you next year!"
With that, the master salesman leaves the stage, his audience stunned.
Within minutes, the entire first run of 1,500,000 4' apples is completely sold out.
By Christmas, the entire country will have huge glowing apples in every home.
By July, apples will be exchanged as a symbol of peace. Iraqis will proudly have huge glowing apples placed on every home, symbolising the return to tranquility in that forsaken region.
In Apple will withdraw the iPod. Nobody needs it any more. Nobody wants it. A huge, useless, glowing apple will be all anyone will want.
As Steve says this, a flunky wheels a large object covered by a black sheet onto the stage, and then departs. Steve smiles at the crowd, winks, and then lifts the sheet off with the flair of a magician. The audience goes "Woo" at what appears to be a huge, glowing, apple.
"It's really neat isn't it? The surface isn't glass, it's actually solid man-made diamond. That's right. Diamond. The light inside is generated by passing electricity through a gas field generating plasma."
Sparks appear to fly from the center of the apple - four feet high excluding stem and just as wide - to the sides, while the center flows different colours... red, blue, red again, green, white, bright bright white, the apple suddenly "turns off" but then begins to glow red again. The apple hums and occasionally crackles.
"Now, the stem of the apple is actually titanium plated, and you can reposition it in any direction you want. And, of course, it's low power, the entire apple uses less electricity than a night light. It's controlled using Airport. Let me demonstrate."
Steve walks to the computer console while the audience begins to get puzzled and restless.
"You can make the entire thing green just by clicking on a button... there"
The apple turns green, varying the shades between the very dark and the black. Lightning continues to spark from the center to the sides.
"Good for you who like granny-smiths. We can also make a golden delicious..."
...the apple turns yellow. There's a crackling noise, but it's somehow comforting.
"...or even go for red."
The apple flashes red, and then changes back to random colours. Finally, a click of a mouse, and the colours line up into stripes, reminding everyone of the classic Apple logo. There is confused applause from the audience.
"We have these in a variety of sizes. You can get this four foot model for just $399, from the Apple Store right now. Yes, we're selling it today, in sizes of 3 feet, four feet, and eight feet. Thanks for coming to see us today, see you next year!"
With that, the master salesman leaves the stage, his audience stunned.
Within minutes, the entire first run of 1,500,000 4' apples is completely sold out.
By Christmas, the entire country will have huge glowing apples in every home.
By July, apples will be exchanged as a symbol of peace. Iraqis will proudly have huge glowing apples placed on every home, symbolising the return to tranquility in that forsaken region.
In Apple will withdraw the iPod. Nobody needs it any more. Nobody wants it. A huge, useless, glowing apple will be all anyone will want.
lucabrasi
Mar 30, 06:04 PM
Will this work on the 2011 mbp's?
I sure hope so, downloading now to try but it's coming rather slowly...
I sure hope so, downloading now to try but it's coming rather slowly...
jmcrutch
Apr 18, 04:09 PM
Many of this board's comments are great examples why our founding fathers, with great wisdom, chose to form our country with a republic for its government rather than a direct democracy.
mutantteenager
Aug 11, 03:47 PM
While no hard insider information exists pointing to the specs of the new machines, currently Merom tops out at 2.33 GHz, so it is not unreasonable to believe that Apple will use the 2.33 GHz chip in its MacBook Pro, and slightly slower speeds in its MacBooks. Also of note, Merom being a Core 2 Duo chip has architectural advances over Core Duo ("Yonah") such as 64-bit support and a 4 MB L2 Cache in higher end models.
I would be happy with the *real* replacement for the 12" Powerbook. Can't work with that gloss screen, and can't bear the integrated graphics. Apple need to get real if they want professionals like photographers to buy a new laptop. :confused:
I would be happy with the *real* replacement for the 12" Powerbook. Can't work with that gloss screen, and can't bear the integrated graphics. Apple need to get real if they want professionals like photographers to buy a new laptop. :confused:
SandynJosh
Apr 26, 03:42 PM
Boy, you are sniffing a serious amount of glue.:rolleyes: His motivation is to make brainwashed fanboys BELIEVE Apple is making the best darn tech gadgets in the world, such that Apple can make the most darn profits and he can get the biggest darn bonus. And with THAT, he is a genious.
What makes a product "Best" in its category is defined by different people differently. For some people "best" is a free phone because they can't afford anything else. Some people pour over the specs and select the "best".
For me, "best" is the phone that operates the most intuitively to my way of thinking. I want something that I don't need to refer back to the manual to use its features. My Android Incredible came with a 8" x 11", 73 page manual that I need to use to operate the phone... that fact speaks volumes to what separates the Android from the "best."
What makes a product "Best" in its category is defined by different people differently. For some people "best" is a free phone because they can't afford anything else. Some people pour over the specs and select the "best".
For me, "best" is the phone that operates the most intuitively to my way of thinking. I want something that I don't need to refer back to the manual to use its features. My Android Incredible came with a 8" x 11", 73 page manual that I need to use to operate the phone... that fact speaks volumes to what separates the Android from the "best."
peeInMyPantz
Jul 30, 10:37 PM
5 megapixel seems unrealistic for a cellphone camera right now, but it would sure be nice, I have a 1.3 megapixel camera on my phone, just because it's 1.3 megapixels doesn't mean it's good quality, how do we know that the 5 megapixel camera will be any better? could be as grainy or worse as a low end VGA/megapixel camera :( but knowing Apple, some people will pay a shiny red cent for high quality camera anyways (esp Apple fans)
I disagree for inability to do texting, say if you are in a different country, where it costs say $3/minute just to call someone, or 50c just to send a text message (receiving is usually free), big difference if you just want to send a message of "I'm at the door" or "I'm leaving right now", I'm currently paying for long distance since I'm in a part of Canada that is not my home region, any time someone not from the area I'm in calls ME, I pay for it, and any time I call someone from home, I pay for it as well, so text messaging has really cut down on bills, I don't go over my minutes as much anymore with texting, since 90% of my calls were 1 minute or less calls, so thats where text messaging comes in handy. Although I would rather use a blackberry-like device with free email (if there was such thing, or have an email-only plan that doesnt require a data plan, like text messages)
y not? there are already 6 mega pixels camera phones
I disagree for inability to do texting, say if you are in a different country, where it costs say $3/minute just to call someone, or 50c just to send a text message (receiving is usually free), big difference if you just want to send a message of "I'm at the door" or "I'm leaving right now", I'm currently paying for long distance since I'm in a part of Canada that is not my home region, any time someone not from the area I'm in calls ME, I pay for it, and any time I call someone from home, I pay for it as well, so text messaging has really cut down on bills, I don't go over my minutes as much anymore with texting, since 90% of my calls were 1 minute or less calls, so thats where text messaging comes in handy. Although I would rather use a blackberry-like device with free email (if there was such thing, or have an email-only plan that doesnt require a data plan, like text messages)
y not? there are already 6 mega pixels camera phones
kenaustus
Aug 11, 11:25 AM
I believe that the only reason why Apple has not made a full transition to Core 2 is the lack of sufficient supply from Intel. As soon as they have the inventory they will stop ordering Core and move fully to Core 2.
In terms of MB and MBP, the performance difference will be related to graphics - integrated -v- a graphics board. The MBP will also have the larger display size, lighted keyboard, etc. to place them "above" the MB.
The issue for Apple is not the difference between the MB & MBP, but the competitive position of the two in the general notebook market. Moving fully to Core 2 keeps both notebooks at the top of their market segments in terms of processors - not a bad idea since the costs of the new Core 2s is very similar to the costs they paid for Cores.
In terms of MB and MBP, the performance difference will be related to graphics - integrated -v- a graphics board. The MBP will also have the larger display size, lighted keyboard, etc. to place them "above" the MB.
The issue for Apple is not the difference between the MB & MBP, but the competitive position of the two in the general notebook market. Moving fully to Core 2 keeps both notebooks at the top of their market segments in terms of processors - not a bad idea since the costs of the new Core 2s is very similar to the costs they paid for Cores.
zap2
May 6, 01:25 AM
It wouldn't blow me away for Apple to have an ARM OS X running somewhere in there laps, hell OS X ran on intel from day one.
But any chance of release seems unlikely until ARM locks down a solid preforming CPU. Although is Apple and Microsoft come up with a good was to have x86 and ARM support in one OS, then both chips throughout Apple line might makes sense.
For now, I see Apple being too close(developing Thunderbold, getting chips early) to leave Intel.
But any chance of release seems unlikely until ARM locks down a solid preforming CPU. Although is Apple and Microsoft come up with a good was to have x86 and ARM support in one OS, then both chips throughout Apple line might makes sense.
For now, I see Apple being too close(developing Thunderbold, getting chips early) to leave Intel.
arkitect
Mar 29, 02:15 PM
Hey Apple,
I don't want my iPhone 5 to be leaking radiation...
Too soon? :cool::rolleyes:
No, not really.
Just not funny at all.
I don't want my iPhone 5 to be leaking radiation...
Too soon? :cool::rolleyes:
No, not really.
Just not funny at all.
fxtech
Mar 30, 06:50 AM
WOW... what a perfect specimen you are not
Got your sarcasm blinders on?
Got your sarcasm blinders on?
ChickenSwartz
Aug 2, 03:33 PM
Actually, my guess is that Apple/Jobs thinks the whole idea of banning cameras from PCs in the workplace is nonsense anyway. Being a bit of a trendsetter, Apple probably will go ahead and put them in all of their products so the majority who don't mind them will reap the benefits of no-hassle video teleconferencing and so forth.
Nowdays, it's so *easy* to build a digital camera into even the smallest, most discreet places, that it's pretty much uneforceable if you're going to dictate "no cameras" in a work environment of any sort. It's just like the places that no longer allow USB flash drives or iPods to be brought in, for fear someone will steal data and take it home. You can get a USB key built into a watch with retractable USB cable, or combo pens/USB flash drives. Do you think security guards at the door will really be on top of every possibility for those?
The *real* answer has always been to only hire employees you trust, and keep them happy and fairly paid for their work - so they don't have an interest in leaking out your company's secrets.
Well until the Department of Defense starts trusting its 3rd party contractors (the citizen of the United States) this will be the rule.
No security guards can't catch every camera, but if the employees are ethical and play by the rules they will not carry these for fear of going to federal prison (if one of the device accidentally snaps a picture).
Nowdays, it's so *easy* to build a digital camera into even the smallest, most discreet places, that it's pretty much uneforceable if you're going to dictate "no cameras" in a work environment of any sort. It's just like the places that no longer allow USB flash drives or iPods to be brought in, for fear someone will steal data and take it home. You can get a USB key built into a watch with retractable USB cable, or combo pens/USB flash drives. Do you think security guards at the door will really be on top of every possibility for those?
The *real* answer has always been to only hire employees you trust, and keep them happy and fairly paid for their work - so they don't have an interest in leaking out your company's secrets.
Well until the Department of Defense starts trusting its 3rd party contractors (the citizen of the United States) this will be the rule.
No security guards can't catch every camera, but if the employees are ethical and play by the rules they will not carry these for fear of going to federal prison (if one of the device accidentally snaps a picture).
ThaDoggg
Mar 26, 10:47 PM
I'd rather they make it perfect...have good features...no bugs...instead of giving us crap.
LordTyroxx
Apr 5, 03:38 PM
I mean a car from 20 years ago runs fine if you haven't driven any other car. The internet from 10 years ago would be fine if you had never experienced todays broadband. Hell life as a virgin would be cool if you didn't know what sex was.
When you say your phone is far from unusable, its like a virgin saying life without sex is awesome.
Well Cydia is like being a virgin then having sex with a whore then getting STDs that constantly slow down your OS. It might be good in the short term, but you'll have to work hard to keep the swelling down with various lotions and creams. But unlike STDs, you can revert to a clean version of the OS anytime you want. :P
When you say your phone is far from unusable, its like a virgin saying life without sex is awesome.
Well Cydia is like being a virgin then having sex with a whore then getting STDs that constantly slow down your OS. It might be good in the short term, but you'll have to work hard to keep the swelling down with various lotions and creams. But unlike STDs, you can revert to a clean version of the OS anytime you want. :P
bigbossbmb
Sep 16, 12:02 AM
I sure hope we will see Aperture 2.0 and not just 1.2...
Why? Just because it is 1.2 would be a decimal point update doesn't mean it would not be significant. 1 > 1.1 was very good. 1.1 > 1.2 could be just as good and free for all of us that are early adopters of the software.
Why? Just because it is 1.2 would be a decimal point update doesn't mean it would not be significant. 1 > 1.1 was very good. 1.1 > 1.2 could be just as good and free for all of us that are early adopters of the software.
bousozoku
Nov 23, 06:00 AM
Yeah, I have too, but I don't buy it, really. If you look at Apple's products aimed at professionals/businesses, they're exclusively either Macs or software/software houses they've acquired. I don't think Apple is likely to break with the success it has had offering consumer hardware like the iPod. The iTV will follow in that tradition.
For the record, I really like PalmOS. It does what it's supposed to do very well. What concerns me is the way the companies (or have they reamalgamated now?) are being led in a strange direction - the move to Windows Mobile looks to me like Palm/Palmsource trying to hedge their bets rather than properly marketing what they have had going for them all these years. Time will tell whether it's a good business decision, and whether the PalmOS survives at all. I, for one, hope that it does.
If I remember correctly, Palm software and products were originally developed by a group of ex-Apple employees, weren't they? I think they're the same faction that struck out for a bit by starting Handspring (later brought back into the fold).
I like PalmOS too, though I cannot decide on a device to replace my Handspring Visor Deluxe. I wanted the Treo 700p but it's too expensive. The 680p looks a better price but still a bit expensive and out of sync with my phone timeframe. A scratch-and-dent Tungsten T|X looks good, though.
As far as I know, the people who started Palm (and later, Handspring), Jeff Hawkins and Donna Dubinsky, didn't work for Apple. However, I've seen some people who credit Trip Hawkins, but he was the man who started Electronic Arts and he did work for Apple. I expect that when the Newton team was disbanded, they went to Palm or Handspring.
The WinCE, errr Mobile...something Pocket something else versions are designed for complete compatibility but have been said to lack certain things that the PalmOS versions have--and vice versa, I suppose.
For the record, I really like PalmOS. It does what it's supposed to do very well. What concerns me is the way the companies (or have they reamalgamated now?) are being led in a strange direction - the move to Windows Mobile looks to me like Palm/Palmsource trying to hedge their bets rather than properly marketing what they have had going for them all these years. Time will tell whether it's a good business decision, and whether the PalmOS survives at all. I, for one, hope that it does.
If I remember correctly, Palm software and products were originally developed by a group of ex-Apple employees, weren't they? I think they're the same faction that struck out for a bit by starting Handspring (later brought back into the fold).
I like PalmOS too, though I cannot decide on a device to replace my Handspring Visor Deluxe. I wanted the Treo 700p but it's too expensive. The 680p looks a better price but still a bit expensive and out of sync with my phone timeframe. A scratch-and-dent Tungsten T|X looks good, though.
As far as I know, the people who started Palm (and later, Handspring), Jeff Hawkins and Donna Dubinsky, didn't work for Apple. However, I've seen some people who credit Trip Hawkins, but he was the man who started Electronic Arts and he did work for Apple. I expect that when the Newton team was disbanded, they went to Palm or Handspring.
The WinCE, errr Mobile...something Pocket something else versions are designed for complete compatibility but have been said to lack certain things that the PalmOS versions have--and vice versa, I suppose.
entatlrg
Apr 25, 11:12 AM
Facts? Who cares. We want DRAMA.
The Press sure sucks a lot of people in. Or, is there a lot of people in waiting to be sucked in by the Press?
The Press sure sucks a lot of people in. Or, is there a lot of people in waiting to be sucked in by the Press?
derbothaus
Apr 29, 01:42 PM
I fear the only server we will get will be an iPhone server with App store only deployments. Those things make money for Apple and would be similarly as emasculating as showing up with a MacMini for your data centers.
antic
Apr 24, 04:44 AM
Ok, I'll try this question, which is a fair question...............
Everyone says again and again, Apple does not aim for the high end.
If we put Mac Pro's to one side as they are the proper PC's of the Apple Mac world.
Let's speak about iMac's
They are Apple mass consumer, man/woman in the street computers.
They type of customers who just want to enjoy their computer and be able to get the jobs they want done in a nice and easy way.
I think that's a fair statement.
Also, as has been said, over and over and OVER again, these customers, that the iMac's are aimed at, are not Nerds, Not Tech Freaks, Not spec junkies.
They are just normal people who probably don't want to be worried about specs and to be honest as long as it looks nice and moves smoothy on screen, don't care what's inside the case.
Given this. If these "typical consumers, who don't care or really know about specs" are today, looking at their current 1920x1080 screens, or 1920x1200 screens, and they cannot see the individual pixels from their normal, let's say two feet away viewing distance, then what on earth would be the point in increasing costs, and slowing down an iMac by lumbering it with a higher resolution screen?
What is the point, for these consumers, to increase the screen resolution when they can't make out the individual pixels currently?
In the not too distant future we will be getting convertible iMac's. You have all seen the patents that Apple have applied for, where the screen tilts into a more horizontal position on your desk and is usable as a touch screen device.
When in this mode the screen will be a lot closer to your eyes and would greatly benefit from being higher resolution
Everyone says again and again, Apple does not aim for the high end.
If we put Mac Pro's to one side as they are the proper PC's of the Apple Mac world.
Let's speak about iMac's
They are Apple mass consumer, man/woman in the street computers.
They type of customers who just want to enjoy their computer and be able to get the jobs they want done in a nice and easy way.
I think that's a fair statement.
Also, as has been said, over and over and OVER again, these customers, that the iMac's are aimed at, are not Nerds, Not Tech Freaks, Not spec junkies.
They are just normal people who probably don't want to be worried about specs and to be honest as long as it looks nice and moves smoothy on screen, don't care what's inside the case.
Given this. If these "typical consumers, who don't care or really know about specs" are today, looking at their current 1920x1080 screens, or 1920x1200 screens, and they cannot see the individual pixels from their normal, let's say two feet away viewing distance, then what on earth would be the point in increasing costs, and slowing down an iMac by lumbering it with a higher resolution screen?
What is the point, for these consumers, to increase the screen resolution when they can't make out the individual pixels currently?
In the not too distant future we will be getting convertible iMac's. You have all seen the patents that Apple have applied for, where the screen tilts into a more horizontal position on your desk and is usable as a touch screen device.
When in this mode the screen will be a lot closer to your eyes and would greatly benefit from being higher resolution
syklee26
Sep 15, 06:15 PM
Any idea about the pricing of the new MBPs ?
price will probably stay the same. if you are lucky, they might shave about $200 each but it is highly unlikely given that Merom chips are very scarce right now.
i do see some upgrade in the lowest level MBPs though....such as:
2.16ghz C2D
1440 x 900 resolution
1GB single sodimm (rather than 512mb ram)
100gb SATA drive with option upto 160gb
8x DL superdrive (or 8x superdrive without DL function)
NVidia 7300GT 128mb upgradable to NVidia 7600GT 256mb
one firewire 400 and two USB 2.0 (maybe they will add Firewire 800).
but another point i would like to make is that, if Apple releases MBPs before the event, i don't think Apple will change any design such as adding FW800, but if Apple releases MBP at the event, then you might see some changes in design such as FW800 and different keyboards.
price will probably stay the same. if you are lucky, they might shave about $200 each but it is highly unlikely given that Merom chips are very scarce right now.
i do see some upgrade in the lowest level MBPs though....such as:
2.16ghz C2D
1440 x 900 resolution
1GB single sodimm (rather than 512mb ram)
100gb SATA drive with option upto 160gb
8x DL superdrive (or 8x superdrive without DL function)
NVidia 7300GT 128mb upgradable to NVidia 7600GT 256mb
one firewire 400 and two USB 2.0 (maybe they will add Firewire 800).
but another point i would like to make is that, if Apple releases MBPs before the event, i don't think Apple will change any design such as adding FW800, but if Apple releases MBP at the event, then you might see some changes in design such as FW800 and different keyboards.
GregA
Jul 30, 07:45 AM
Unfortunately, I'm pulled back into thinking, "What could Apple do with phones that hasn't already been done." Small, light, photos, video, internet, music, games, personal organization? Most of this is pretty well covered with the current offerings. So what is going to be the selling point here? Is it going to be expensive or affordable? Is it going to be full-featured or bare bones?
Very good questions.
- Apple could release a stylish simple phone with a simple interface, and the capability of an iPod shuffle built in. There would really be nothing special about such a phone - at most they might give it 3G data connections so someone with a MacBook could use it to get on the net.
- They could certainly be the first provider to make a phone that can ONLY be used handsfree (via the headphones).
- They could leverage their airport base stations to release a VoIP phone that works at home, work, and wireless hotspots.
- The obvious untapped area is integration of VoIP, 3G, & video - but all the big companies are looking at that. The other thing that most mobile companies are having trouble with is the killer app - so many phones have data connectivity, and people just don't know what to do with it. If Apple can make a compelling product there the phone companies will want to sell it.
ps. Apple might choose to make a phone with no music capability... just to delineate the product. That gives people something to understand... and then they can release the combo products.
Very good questions.
- Apple could release a stylish simple phone with a simple interface, and the capability of an iPod shuffle built in. There would really be nothing special about such a phone - at most they might give it 3G data connections so someone with a MacBook could use it to get on the net.
- They could certainly be the first provider to make a phone that can ONLY be used handsfree (via the headphones).
- They could leverage their airport base stations to release a VoIP phone that works at home, work, and wireless hotspots.
- The obvious untapped area is integration of VoIP, 3G, & video - but all the big companies are looking at that. The other thing that most mobile companies are having trouble with is the killer app - so many phones have data connectivity, and people just don't know what to do with it. If Apple can make a compelling product there the phone companies will want to sell it.
ps. Apple might choose to make a phone with no music capability... just to delineate the product. That gives people something to understand... and then they can release the combo products.
Don't panic
May 5, 09:11 PM
Maybe there is a special secret door in that closet. Or maybe it's the Lair and we win!
i would settle for a level treasure ;)
i would settle for a level treasure ;)
3CCD
Aug 11, 04:55 PM
digitalbiker thats not realistic. Figure a machine like that would cost you something around $1799
gavers
Mar 31, 09:21 AM
They sold well over 1 million desktops/workstation units last quarter and will surpass that quite handily this quarter.
Over 4 million.
Source: http://www.apple.com/pr/library/2011/01/18results.html
Over 4 million.
Source: http://www.apple.com/pr/library/2011/01/18results.html
thejadedmonkey
Aug 2, 10:50 AM
I can't wait!
5 days to go, and I'm in need of an iPod and reallllly really really wanna get a look at this 'Leapord' thing everyone's talking about so much! So maybe I don't get my iPod, I'm still really excited. Apple's been so boring this year, with a bluetooth might mouse just about the most exciting release thus far... I have expectations Apple, don't let me dont please
5 days to go, and I'm in need of an iPod and reallllly really really wanna get a look at this 'Leapord' thing everyone's talking about so much! So maybe I don't get my iPod, I'm still really excited. Apple's been so boring this year, with a bluetooth might mouse just about the most exciting release thus far... I have expectations Apple, don't let me dont please